On Content Artifacts…

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A while back, I sat around and tried to think up all the ways the same content could be turned into varied artifacts. Like, if you had the same basic message, what dials could you turn or switches could you flip to turn it into different artifacts for different formats and channels?

This is what I came up with. This is a couple years old now. I should re-visit it.

(Part of me wants to create a card deck. Draw three cards representing three variables and adapt your content as directed.)

This is item #22 in a sequence of 27 items.

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