Tech Content

I create a lot of content. Here’s some of it.

Tech Content

I create a lot of content. Here’s some of it.


Books by Deane Barker

I’ve written (or am writing) four books about CMS. The link above describes them all, but here are Amazon links for the three that have published:

The Web Project Guide: From Spark to Launch and Beyond

I’m listing this separately because it’s currently a website, with plans for a print book.

A Non-Developer's Guide to Relational Databases

I started writing this and never finished it. It’s about 13,000 words, and I have no idea what to do with it. I made a half-hearted attempt to convert it to Markdown, but the formatting might be poor. I might keep fiddling with it.

Book Contributions

I have contributed parts to two books.

Content Everywhere
Sara Wachter-Boettcher

I wrote a sidebar for Sara’s fantastic book.

The Language of Content Strategy
Scott Abel (editor)

I wrote the (short) chapter on content migrations for this book. The book was anthology-style – dozens of people each contributed a chapter to it.


I teach two courses for FH Joanneum in Graz, Austria (usually remote, though I visit and teach on-site every once in a while). The links below go to the complete syllabus for each course, with reading lists and assignments.


This is longer-form stuff that was distributed as a document. Many of these were done as marketing pieces for Blend Interactive. Blend holds the copyright to most of these.

Managing Content in the Transactional Application
11 pages

I was paid to write this for the now-defunct (in the US) CMS company Movable Type, during their attempt to rebuild their brand. (There’s a conference presentation below from that same campaign.) The paper demonstrates how to use a decoupled CMS like Movable Type to manage content in a “transactional” application, like an online banking system.

Overcoming Challenges in Higher Ed CMS Projects
32 pages

This is the second version of a paper I did with Corey Vilhauer about our experience implementing CMS for higher ed. It covers a lot of the problems we saw working in that space. We expanded this from the first version to do a co-marketing campaign with Episerver that didn’t really go anywhere.

Responsive Content and the Bottomless Website
13 pages

This discussed what we now know as simple rules-based personalization, which was new and interesting at the time. I can’t remember why I wrote this. The title page says “for Episerver,” but I don’t think I actually wrote it for Episerver. I think I did this independently as a marketing exercise for Blend.

The Web Migration Handbook
13 pages

I was paid to write this as a marketing piece for DNN Software (makers of DotNetNuke and Evoq). However, I retained the copyright to it, and we re-formatted it as a Blend marketing piece, which is the version here. There’s a DNN-branded version floating around too.

Website Implementation Projects: A Start to Finish Guide
12 pages

This started as a simple list of all the phases of a website implementation project that we would do at Blend. I started the list for no particular reason, and eventually expanded it into a process-ish document. Corey Vilhauer then worked it over into the form here, as a marketing piece for Blend. It eventually became the basis for the Web Project Guide.

The Web Operations Management Checklist
2018 (in this format)
9 pages

Like many others in this list, this started out as something I wrote down to informally send to prospects. Corey expanded it, and we re-formatted it as a formal marketing piece. It covers all the stuff you need to think about before launching your website. A lot of this stuff made it into the Web Project Guide.


These are tech blogs that I created and managed.

2003 - 2019

I blogged about content management and other tech stuff for almost 20 years at Gadgetopia. I recently archived 7,000 or so low quality posts, leaving about 400 relevant posts. (If you’re interested, I wrote a long blog post about the methodology behind this archival process.)

Gadgetopia Archives
2003 - 2019

Here are the 7,000 posts archived from Gadgetopia. If you try to access these on the main site, you’re re-directed here. This site is cloaked from search. (Note: there is purposefully nothing to browse here.)

Intranet Wire
Late 2007

I created a blog about intranets for a few months in 2007. I’ve republished about 50 posts on this site.


The Future Might be Distributed

This was a companion to my distributed CMS talk I was doing in 2019.

With Content Delivery, What Goes Around Comes Around

I wrote this as a retrospective of content publishing models for the 20th anniversary of...something. I don’t quite remember, but it was some article series CMS Wire was pushing at the time.

Rationality in CMS Implementation Planning

I wrote this for O’Reilly to promote my first book.

Q&A with Deane Barker, Chief Strategy Officer for Blend Interactive

eZ Systems (now Ibexa) interviewed me just before their Brooklyn conference.


Most of these are videos of conference presentations. The dates on many of these are approximate – I took them from the date the video was posted, which likely doesn’t correspond to the actual event.

DXD with Deane Barker

A brief conversation about content that I had with the CEO of Episerver overlooking Sydney Harbor. It’s foggy, but you can see the Harbor Bridge in the background, and the Opera House is just barely visible on the extreme left of the screen.

The Promise and Peril of Editorial Scripting

A talk about a scripting language called Denina at CodeGarden in Odense, Denmark.

7 Things We Know About Headless, and 3 Things We Don’t

From CodeGarden 2018 in Odense, Denmark.

Why Content Projects Fail

One of my favorite talks, from CodeGarden 2017 in Odense, Denmark.

Why Content Projects Fail

This was, I believe, the first of six times I delivered this talk in 2017. This is from Blend’s own conference in Sioux Falls.

Interview: Deane Barker on Headless CMS and the Future of Content Management

A short video interview I did for Kentico at their partner event in Chicago.

How to Prepare Your Site For Content Migration

A discussion about content migrations that I did for a migration services vendor (who I don’t think it still around).

Content at the Edges

This was a talk at the eZ Conference in 2015 in Brooklyn. It’s about multi-channel content distribution.

Introducing the Blend Web Operations Framework

This was the conference into and a discussion of something called the “Blend Web Operations Management Framework” that actually was never formalized and released.

COPEing Mechanisms: The Promise and Peril of ‘Create Once Publish Everywhere

A talk about multi-channel publishing from Blend’s own conference in Sioux Falls.

Deane Barker shout-out for TYPO3 Neos

An odd little video I made for the Typo3 community at the request of my friend Rasmus. It was just a minute-and-a-half about my impressions of the NEOS project (which was quite good). I understand this was shown at one of their conferences somewhere.

Charting a New Course - Why the CEO Matters More Than the Developer

A talk I did for now-defunct-ish Movable Type in NYC in a virtually empty room. It was weird. This was a repeat-ish of my DrupalCon talk.

Charting a New Direction: Why the CEO Matters More Than the Developer

This is the first time I gave this talk. I summarized it in a blog post.

Note: The real tragedy is the talk that’s missing from this list. I gave the developer keynote at Sitecore Symposium in 2018 to room of 3,000 people. It was the best conference presentation I’ve ever given. To my horror, they informed me six weeks later that the talk was not recorded. It was filmed for the screens in the back of the massive room, but it was not actually recorded and retained. I was heartbroken.

Slide Decks

Some slide decks that were likely from conference presentations, but have been archived by themselves.

The Natural Irrationality of Implementing CMS

I gave this at a breathtakingly small conference in Minneapolis for eZ Systems. It eventually became the basis for the “Why Content Projects Fail” talk.

Issues with Content Migration

This was for a session at Content Strategy Workshops in Portland.

Sometime in 2015?

This is a PDF of a deck I put together about an idea I called “Backbone” at the time, which was really a combination of a headless CMS and a DAM, I think.

The Future is in Delivery

One of two times I’ve been at J. Boye Philly. In retrospect, I was talking about a really obvious point, but it felt unique at the time. Jeff Cram did a write of this talk on the CMS Myth.

The Emperor Has No News

In retrospect, this was an odd presentation for what I believe was the very first Now What Conference. It was more content strategy than content management, and I think I was out of my depth on this one.

The Truth About Content Migrations

For Gilbane 2011. Rahel Bailie saw me present this, and asked me to do it again in Portland later that year.

Overcoming the Fear: What C-Level Execs are Afraid of When it Comes to Social Intranets

I gave this at a conference in Vancouver for ThoughtFarmer. I then added to it a bit and got invited to Sydney for Intranets 2012.

Web Content Delivery Systems

This might be an early spark of my distributed CMS talk. I based it on a blog post I came up with earlier that year.

Why Conversational Marketing Matters: Engagement in the Age of Stratification

I discussion about the then-new idea of “conversational marketing.” This was more content strategy/marketing, but that’s what they asked me for. It was easy for them to get technical talks; harder for them to get business talks. This was on my first ever trip to Europe, at the Episerver Global Partner Summit in Malmo, Sweden. I was there to collect the North American Partner of the Year award.

The Mysterious Art of the Content Inventory

A discussion about how to do content inventories. The only time I ever did Gilbane San Francisco. That was the last year before they ended that conference, I believe.

Podcast Episodes

Appearances I did on other people’s podcasts.

One on One: Deane Barker on Why Content is Foundational

I talked with Kim Davis in Miami during the Episerver Ascend conference.

Headless Content Management with Deane Barker, Blend Interactive

A discussion about headless CMS for Ingeniux, a CMS vendor.

Coffee Break 008: Deane Barker

A lovely conversation with my friend Sarah Werner about the writing of my first book.

Deane Barker and the Art of Content Management

My second time on with Jeff.

Deane Barker on CMS Trends and Content Geography

A talk with my friend Jeff Eaton.

Content Management Professionals

I was a board member of Content Management Professionals for a while.

Ceasing Operations Notice

My board shut the program down. Here’s the ceasing operations notice, preserved for posterity.

CM Pros: A Way Forward

Before we made the decision to shut the organization down, I wrote this document for the Board proposing how we might move CM Pros forward. We did not execute on anything in this document.


The Web Content Management Glossary

I wrote this as a web-only supplement to my first book. It defines 200+ terms around content management.

Squirrel Notes

This is an email newsletter about CMS that I send every 2-3 weeks.

CMS RFI Questions
Originally composed in 2018

A list of feature and capability questions developed for a CMS Request for Information (RFI) document.

Personalization: A Proposed Process Model

A document describing a proposed process to implement personalization in a WCM platform.