On System Integration and Customer Sevice…

Here’s a service story for you –

One of the headlights in my Jeep Grand Cherokee was burned out. I went to Advance Auto Parts and parked in front of the store. I turned my lights on and off a couple of times to check which light I needed, by looking in the reflection in their window.

By the time I walked in and got the counter, the guy already knew what I needed and had it rung up. …how?

Turns out he saw me testing my lights in the window reflection, figured out what I needed, then looked up my license plate number through their DMV integration and got the year, make, and model of my Jeep (he said they can only get very limited info from the DMV; no personal information).

So, I was pretty impressed – both with their customer service, and their systems integration.