Articles for Optimizely

I was a press release for (then) Episerver back in late summer 2019.

• Episerver Hires Well-Known Content Management Veteran

I’ve written quite a few articles for Optimizely’s resources section and under the organizational banner of Optimizely.

Articles

• The Mythical "Monolith"

  Date

  April 6, 2023

  A somewhat-annoyed rant about claims that other vendors were making about our products.

• A Wider Perspective of Content Management

  Date

  June 1, 2022

  We need to start considering the entire content management lifecycle.

• How to Set Content Production Goals That REALLY Drive results

  Date

  December 1, 2021

  A discussion of “goals” vs “actions,” borrowed from “The Four Disciplines of Execution.”

• Why the First 85% of Content Production is a Must

  Date

  August 1, 2021

  Most of what we do to produce content happens outside our CMS. This is a follow-up/re-statement to this blog post from 2006. (I did not write the title to this.)

• Long Live Content Cloud

  Date

  August 1, 2021

  For some reason, this has a different title in the print version: “Long live Content Cloud.” I don’t remember what title I submitted it under.

• Rapid Improvements

  Date

  May 1, 2021

  Here is the print version. Also, no idea why they used the British spelling of “realizing” in the title.

• Here's the One Simple Trick to Agile CMS

  Date

  February 28, 2021

  An admittedly clickbait-y title about what makes a CMS really flexible and adaptable.

• Pure Headless is Not the Answer for the Web Channel

  Date

  February 12, 2021

  A fairly combative rant about how making a website using some headless architecture is probably best-served by a traditional web CMS.

• Composability in enterprise software

  Date

  January 1, 2021

  A discussion of why composability matters

• Headless, SaaS, and why those aren't necessarily a package deal

  Date

  December 4, 2020

  A discussion about hosting models and delivery architectures and how people keep getting them confused.

• Archiving and Retention in Content Cloud

  Date

  November 16, 2020

  A review of all the tools in Episerver to keep your content safe and comply with your regulatory environment

• Optimizely Content has Always Been Headless

  Date

  August 6, 2020

  Episerver has been doing “pure” content for over a decade, despite attempts to pigeonhole it as a “web” CMS.

• Reframing Headless CMS

  Date

  July 27, 2020

  Headless isn’t nearly as revolutionary as it once was.

• What is the Ultimate Content Metric?

  Date

  April 1, 2020

  What people want might not be what they tell you they want. We are what we consume.

• The Evolving Role of a CMS in Content Creation

  Date

  March 26, 2020

  A CMS should be a content collaboration platform, not just a way to cross the last-mile of publishing.

• Fly the Plane

  Date

  March 23, 2020

  When crisis hits, you need to concentrate on flying the plane.

• Surface Tension and Culture Change

  Date

  March 19, 2020

  Changing times will cause dramatically changed consumer and business behavior.

Book Chapters

Episerver published a few chapters of my 25 Lessons book as blog posts

Miscellaneous