On Cybernetic Content…

Let me follow-up my post from yesterday with a little history –

The prefix “cyber” was popularized in the 1984 novel “Neuromancer.” That book contained one of the first usages of the word “cyberspace.”

However, “cyber” originates from the word “cybernetics,” which was coined in 1940s to refer to “control systems,” meaning the processes and pathways that allow animals and machines to turn commands into actions.

The word “cybernetics” was reportedly picked because it sounded like “kubernetes,” which was a Greek word for “steersman,” meaning someone who controlled a ship. (Yes, this is also where the name of the container software came from.)

So, what does this mean?

Well, yesterday I was looking for a word or phrase that described the processes behind how content is published to multiple channels. My illustration was Mickey in Fantasia, masterfully controlling the oceans with his magic wand.

This can only mean one thing.

We have finally entered the age of – wait for it –




I’m sorry. I’ll show myself out.

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