On Cybernetic Content…

By Deane Barker • •
AI Summary

This post explores the concept of cybernetic content, emphasizing the importance of integrating technology and human creativity. The author discusses strategies for creating engaging content that adapts and evolves, fostering deeper connections with audiences in an increasingly digital landscape.

Original Location
This content was originally posted to LinkedIn. Link to Original Content

Let me follow-up my post from yesterday with a little history –

The prefix “cyber” was popularized in the 1984 novel “Neuromancer.” That book contained one of the first usages of the word “cyberspace.”

However, “cyber” originates from the word “cybernetics,” which was coined in 1940s to refer to “control systems,” meaning the processes and pathways that allow animals and machines to turn commands into actions.

The word “cybernetics” was reportedly picked because it sounded like “kubernetes,” which was a Greek word for “steersman,” meaning someone who controlled a ship. (Yes, this is also where the name of the container software came from.)

So, what does this mean?

Well, yesterday I was looking for a word or phrase that described the processes behind how content is published to multiple channels. My illustration was Mickey in Fantasia, masterfully controlling the oceans with his magic wand.

This can only mean one thing.

We have finally entered the age of – wait for it –

CYBERNETIC CONTENT!

… CYBER-CONTENT!

…… CYBER… CON?

…

…

I’m sorry. I’ll show myself out.