On Content Artifacts…

By Deane Barker
AI Summary

This post explores how to effectively use content artifacts on LinkedIn to enhance professional branding and engagement. The author discusses strategies for creating valuable content, sharing insights, and building meaningful connections within the platform.

Original Location
This content was originally posted to LinkedIn. Link to Original Content

A while back, I sat around and tried to think up all the ways the same content could be turned into varied artifacts. Like, if you had the same basic message, what dials could you turn or switches could you flip to turn it into different artifacts for different formats and channels?

This is what I came up with. This is a couple years old now. I should re-visit it.

(Part of me wants to create a card deck. Draw three cards representing three variables and adapt your content as directed.)