Write Better Headlines

By Deane Barker

Killer Web Content Examples: Gerry McGovern conducted an experiment in order to determine what headlines and summaries work best:

People were asked to scan 31 headings and 18 summaries about a particular subject and then quickly choose the one that stood out for them.

The winners where short and punchy. For example:

The pattern was clear:

[…] Your website is not a murder mystery. It is certainly not a place for we-we content. Short, sharp, second person and active; that’s web content. Get to the point. Then stop.

All the content management in the world doesn’t matter if no one is reading it. The headline might be your only hook.

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