Why Intranets Don’t Get Adopted

By Deane Barker

The Secret of Intranet Adoption: A post from our sister blog, Gadgetopia, about why some intranets work, and some don’t, despite the same level of competence in the technical underpinnings.

Here’s something I believe to be true: intranet adoption is more a function of personal and corporate psychology than of technology. Put another way, the greatest technology in the world won’t help if your employees aren’t interested in using your intranet for whatever reason.

It quotes and links to a prior post about the same subject.

It’s not a matter of functionality. It’s not even a matter of training. It’s a matter of motivation. We have the technology, we know how to use it, but we don’t. Why do people resist change in this sense and how to you get them to start using the tools they have? Threats? Incentives? Eliminating the alternative?

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