Why Social Networking and Intranets are a Good Fit

Are Intranets the Single Biggest Social Networking Opportunity?: Adopting social networking ideas on intranets is the hot new thing lately — it seems that everyone is talking about. Far from a fad, though, there’s a solid, central reason why this is a worthy pursuit.

Put simply:

Social Networking is about connecting people. It’s about allowing them to utilize a variety of communication means to express and expound upon a common interest or goal. And what is a business community, if it is not a group of people who are working towards a common goal.

[…] You see, it’s all about letting people communicate and find the information they need in a manner that is easy and comfortable for them to use. If it works, they’ll use it. And this can be made to work.