Facebook as Your Actual Intranet

By Deane Barker

Serena Software Adopts Facebook as Intranet: This is probably the ultimate manifestation of the social networking craze in the intranet space. It’s an interesting concept, and its success or failure will tell a lot about how far you can go with nothing but a social collaboration platform. My guess is that there will be a few holes, but they’ll be amazed with what they can get done.

Serena Software in San Mateo, Calif. is wrapping Facebook in a big corporate bear hug. Today,the company is launching Facebook Fridays. The idea is to for Serena’s staff of 900 (average age, 41) to spend an hour each week on the popular social networking site – updating their profiles, collaborating with colleagues and clients, and recruiting for Serena.

The company is also setting up an employees-only group on Facebook as a kind of alternative corporate intranet.The portal will be used to exchange documents, update corporate information, and share marketing videos.

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