Don’t Make Your Users Stick

What is good intranet content?: An interesting thought on the difference between intranets and Internet sites.

One dangerous idea I have seen expressed at intranet conferences is the idea of making your content ’sticky’ i.e. creating content that makes your users stay around (or waste time) on a page.

This type of web carry over is one of the reasons why intranet and websites need to be considered and managed separately.

[…] You should aim that your users to go to a page find the information they want and then leave.

It’s a good point — intranet use is ancillary to one’s job function. It should complement and assist it, not dominate it. Users need to get in, get the information they need, then get out.