Articles for Optimizely October 12, 2020 • I was a press release for (then) Episerver back in late summer 2019. Episerver Hires Well-Known Content Management Veteran I’ve written quite a few articles for Optimizely’s resources section and under the organizational banner of Optimizely. Articles The Mythical "Monolith" DateApril 6, 2023 A somewhat-annoyed rant about claims that other vendors were making about our products. A Wider Perspective of Content Management DateJune 1, 2022 We need to start considering the entire content management lifecycle. How to Set Content Production Goals That REALLY Drive results DateDecember 1, 2021 A discussion of “goals” vs “actions,” borrowed from “The Four Disciplines of Execution.” Why the First 85% of Content Production is a Must DateAugust 1, 2021 Most of what we do to produce content happens outside our CMS. This is a follow-up/re-statement to this blog post from 2006. (I did not write the title to this.) Long Live Content Cloud DateAugust 1, 2021 For some reason, this has a different title in the print version: “Long live Content Cloud.” I don’t remember what title I submitted it under. Rapid Improvements DateMay 1, 2021 Here is the print version. Also, no idea why they used the British spelling of “realizing” in the title. Here's the One Simple Trick to Agile CMS DateFebruary 28, 2021 An admittedly clickbait-y title about what makes a CMS really flexible and adaptable. Pure Headless is Not the Answer for the Web Channel DateFebruary 12, 2021 A fairly combative rant about how making a website using some headless architecture is probably best-served by a traditional web CMS. Composability in enterprise software DateJanuary 1, 2021 A discussion of why composability matters Headless, SaaS, and why those aren't necessarily a package deal DateDecember 4, 2020 A discussion about hosting models and delivery architectures and how people keep getting them confused. Archiving and Retention in Content Cloud DateNovember 16, 2020 A review of all the tools in Episerver to keep your content safe and comply with your regulatory environment Optimizely Content has Always Been Headless DateAugust 6, 2020 Episerver has been doing “pure” content for over a decade, despite attempts to pigeonhole it as a “web” CMS. Reframing Headless CMS DateJuly 27, 2020 Headless isn’t nearly as revolutionary as it once was. What is the Ultimate Content Metric? DateApril 1, 2020 What people want might not be what they tell you they want. We are what we consume. The Evolving Role of a CMS in Content Creation DateMarch 26, 2020 A CMS should be a content collaboration platform, not just a way to cross the last-mile of publishing. Fly the Plane DateMarch 23, 2020 When crisis hits, you need to concentrate on flying the plane. Surface Tension and Culture Change DateMarch 19, 2020 Changing times will cause dramatically changed consumer and business behavior. Book Chapters Episerver published a few chapters of my 25 Lessons book as blog posts How to calculate ROI for your CMS project – and know if it’s even possible Sometimes, you can’t come up with an ROI number, and that’s okay. Is an out of the box CMS a viable option for your business? People say they want everything “out-of-the-box.” But they don’t, really. How to evaluate RFP responses for your CMS project Content management RFP responses can be multi-headed, and therefore confusing. Miscellaneous Building a more flexible CMS for everyone DateOctober 12, 2020 This was an interview with Episerver’s CMO about headless. It covers some CMS history too, which I love.