Articles for Episerver / Optimizely

I was a press release for Episerver back in late summer 2019.

I’ve written quite a few articles for Episerver / Optimizely’s resources section.

Surface Tension and Culture Change
March 19, 2020

Changing times will cause dramatically changed consumer and business behavior.

Fly the Plane
March 23, 2010

When crisis hits, you need to concentrate on flying the plane.

The Evolving Role of a CMS in Content Creation
March 26, 2020

A CMS should be a content collaboration platform, not just a way to cross the last-mile of publishing.

What is the Ultimate Content Metric?
April 1, 2010

What people want might not be what they tell you they want. We are what we consume.

Reframing Headless CMS
July 27, 2020

Headless isn’t nearly as revolutionary as it once was.

Episerver Content Has Always Been Headless
August 6, 2020

Episerver has been doing “pure” content for over a decade, despite attempts to pigeonhole it as a “web” CMS.

Building a more flexible CMS for everyone
October 12, 2020

This was an interview with Episerver’s CMO about headless. It covers some CMS history too, which I love.

Archival and Retention in Episerver Content Cloud
November 16, 2020

A review of all the tools in Episerver to keep your content safe and comply with your regulatory environment.

Headless, SaaS, and Why Those Aren't Necessarily a Package Deal
December 6, 2020

A discussion about hosting models and delivery architectures and how people keep getting them confused.

Pure Headless is Not the Answer for the Web Channel
February 21, 2021

A fairly combative email about how making a website using some headless architecture is probably best-served by a traditional web CMS.

Here's the One Simple Trick to Agile CMS
March 2, 2021

An admittedly clickbait-y title about what makes a CMS really flexible and adaptable.

The Power of Incrementalism
March 9, 2021

For whatever reason, we love tearing things down and rebuilding them, rather than slowly improving over time.

Book Chapters

Episerver published a few chapters of my 25 Lessons book as blog posts

How to calculate ROI for your CMS project -- and know if it's even possible

Sometimes, you can’t come up with an ROI number, and that’s okay.

Is an out of the box CMS a viable option for your business?

People say they want everything “out-of-the-box.” But they don’t, really.

How to evaluate RFP responses for your CMS project

Content management RFP responses can be multi-headed, and therefore confusing.