New Book

From Issue #45

My new book has published in both paperback and ebook versions:

Things You Should Know: 25 Lessons I’ve Learned About Selecting Content Technology and Services

I started jotting down some headings a couple of years ago, while sitting in a CMS vendor evaluation. I had just been through four previous demos, and I started to notice patterns.

Eventually, I thought it might make a decent book. It sat around for a while, but Episerver encouraged me to dust it off and finish it.

As the title suggests, it’s 25 short chapters explaining different aspects of the selection process, for both software and services. It’s informed by 14 years of selling and consulting in professional services.

It’s a mix of cynicism and observations on human nature. If nothing else, I think you’ll find it a realistic view of a flawed process can never be made perfect, only better.

I hope you find it interesting.

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