Salesforce built a CMS

Salesforce has officially launched a CMS. Admittedly, a lot of the industry was sitting around waiting to see who SF was going to acquire, but here we are: Salesforce CMS now generally available.

Salesforce won’t likely introduce any breakthrough CMS features, but it helps keeps customers in the Salesforce fold, said Rob Enderle, principal analyst with the Enderle Group.

Until convinced otherwise, I’m going to categorize this as a tool in the mold of HubSpot – simpler sites focused around a clear conversion goal; more promotion than content publication. That would fit the industry, but to be fair, I haven’t seen it.

Mark Demeny has some analysis about the effect on their long-standing Sitecore relationship:

[…] in the long-term, this should have some profound implications on that partnership. […] With the larger “strategic” possibilities of that relationship all but gone, and the executive sponsors at both companies departed, I suspect the partnership roadmap will also similarly diminish