Customer Data Platforms (CDPs) are coming. This is the recent productization of a technology that a lot of organizations have been doing in-house for a while. There are all sorts of vendors fighting it out in this market right now, and this CMSWire article is one the best primers I’ve seen so far.
Clearing Up CDP Misconceptions
It’s written by a CDP vendor (Evergage), but still quite neutral.
(Note: I have a large blog post coming on CDPs in the next week or so. I’ll link to that in the next issue.)