CDP Article

This was sent in Issue #27 of Squirrel Notes on April 17, 2019.

Customer Data Platforms (CDPs) are coming. This is the recent productization of a technology that a lot of organizations have been doing in-house for a while. There are all sorts of vendors fighting it out in this market right now, and this CMSWire article is one the best primers I’ve seen so far.

Clearing Up CDP Misconceptions

It’s written by a CDP vendor (Evergage), but still quite neutral.

(Note: I have a large blog post coming on CDPs in the next week or so. I’ll link to that in the next issue.)

This is item #133 in a sequence of 305 items.

You can use your left/right arrow keys or swipe left/right to navigate