The Content Strategy Quad
From Issue #15
I enjoy when people try to put structure around something as amorphous as content. To this end, here’s the Content Strategy Quad from Brain Traffic.
From a CMS perspective, one section of their model is:
Structure (or, content engineering) addresses the following considerations:
- How will we organize content for browse-and-find?
- What tags are most intuitive for users?
- How will we categorize content for efficient management?
- How will we structure our content for future reuse?
- What are the requirements for personalization, dynamic delivery, AI?
It’s a good model and a quick read.