The Two Types of Content Strategists
Here’s an influential blog post by Ann Rockley which is worth reading. She divides “content strategy” into front- and back-ends. The front end is about marketing, while the back-end is about...well, content – modeling it, architecting it, and delivering it. I love that that her idea of a “back-end strategist” is halfway to a content engineer or developer, and is a clear differentiation from marketing.
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