DAM Maturity Model

I love “maturity models” because they give you a simple way to position yourself along a larger axis of competence. It’s helpful to know where you are, and the areas you need to examine or improve.

There’s a helpful maturity model for Digital Asset Management that was developed by Real Story Group and the (now-defunct) DAM Foundation. It divides the discipline into 15 skill areas over four categories (People, Information, Systems, and Processes), and describes what each one would look like at five levels of increasing competence (Ad Hoc, Incipient, Formative, Operational, and Optimal).

The download is free (you do have to register), and the document is Creative Commons-licensed.