Content Operations Tools

I talked about content operations a few issues back, in the sense that we put so much technology into building CMS websites, but not nearly enough technology into working with the content once they’re built.

I’ve become interested in the complimentary set of tools that exist around CMS. Things like:

• Gather Content, which is a tool to collaborate on content before it shows up in your CMS (years ago, I argued that a lot of stuff happens before content ever sees the inside of a CMS: The First 85%)
• Things like Kapost, Divvy, and Percolate which are scheduling and content planning tools
• Acrolinx which is a content governance tool

I love CMS, clearly, but I’ve always said that we manage containers. There’s another entire ecosystem of tools to manage the stuff that goes into the containers, which is a thing we too often ignore.

(How many remember when CrownPeak acquired ActiveStandards two years ago? I’d be curious to hear how that’s actually working out.)