Diffusion of Innovations
Classic book (in its fifth edition) about how new ideas spread. I like how Rogers has a set of “generalizations” about his ideas. These are things that might not be proven by statistics but feel generally correct. A lot of network theory, but a very good read. Just the right mixture of density and readability.
This is item #289 in a sequence of 532 items.
You can use your left/right arrow keys or swipe left/right to navigate