Content tagged with "strategy"

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
Book Review
March 31, 2020
152

This book is meant to describe a new approach/strategy to marketing. The “blue ocean” strategy means that you find some aspect of your market that no one is doing, and try to dominate that, rather than fighting it out with other vendors in your space – which is a “red ocean” strategy. It’s a good…