Measure What Matters

Book review by Deane Barker tags: business

This is the masterwork about OKRs – Objectives and Key Results. OKRs are a management concept pioneered by Andy Grove in the 1970s at Intel, and currently championed by Google. The author, John Doerr, is a billionaire VC investor who worked for Grove and was an early investor in Google, to which he introduced the concepts of OKRs.

Doeer is interesting, but the book is a little bloated. There are “case study” chapters, written by others, about how they integrated OKRs at their companies. Some are interesting, but many are repetitive.

The book could have easily been half the size it is, and lost nothing for it.

Book Info

John E. Doerr
  • I have read this book. According to my records, I completed it on .
  • A hardcover copy of this book is currently in my home library.

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