Diffusion of Innovations

Book review by Deane Barker • • tags: innovation •

Classic book (in its fifth edition) about how new ideas spread. I like how Rogers has a set of “generalizations” about his ideas. These are things that might not be proven by statistics but feel generally correct. A lot of network theory, but a very good read. Just the right mixture of density and readability.

Book Info

Everett M. Rogers
576
  • I have read this book. According to my records, I completed it on .
  • A softcover copy of this book is currently in my home library.

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