Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

An okay book which reveals how high-end digital marketing works. It was written by some guys that went to work for Salesforce when it acquired their company.

This is not how you or me do marketing – this is how huge brands like Johnson and Johnson and General Motors do marketing. You know all that creepy news about how advertising is watching you, and how data brokers have all that information on you? Yeah, that’s in this book.

I didn’t have a lot of use for it, but there’s value in knowing the outer edges of what the industry does.