Pepsi’s $32 Billion Typo Caused Deadly Riots

Annotation by Deane Barker • •
https://medium.com/better-marketing/pepsis-40-billion-typo-caused-deadly-riots-3d671295d1bd
Narrative

In the early 1990s. Pepsi accidentally created a contest where a million people were grand prize winners, and Pepsi couldn’t pay the total prize money owed.

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