Content tagged with "marketing"

The Context Marketing Revolution: How to Motivate Buyers in the Age of Infinite Media
Book Review
April 15, 2020

“This is a good book if you don’t work in digital marketing, or are new to marketing somehow. The book really recounts the change from ‘blind’ marketing, to the state of digital marketing with have…”

Conversational Marketing: How to Grow Leads, Shorten Sales Cycles, and Improve Your Customers' Experience with Real-Time Conversations
Book Review
November 6, 2019

“This was written by the CEO of Drift, which is a chatbot company, so there’s a definite angle to this. But, that said, it’s a good look at the market behind chatbots and IM-style contacts on your…”

Conversion Fanatic: How To Double Your Customers, Sales and Profits With A/B Testing
Reading List
Book Review
March 16, 2022

“A solid look at experimentation, but be aware it’s version conversion-focused. You should get this from the title, but the book only cares about one thing: getting people to fill out a form or press a…”

Epic Content Marketing: How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
Reading List
Book Review
April 7, 2014

“There are books that inform and there are books that inspire. This is both. It’s a delicate balance between practical down-to-Earth suggestions, and large-scale though-provoking visions. Pulizzi…”

Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative
Reading List
Book Review
April 22, 2019

“This is a good book, but it’s not really even about marketing – this is a management book, at heart. The key is in the subtitle: ‘Agile Practices to Make Marketing Smarter, Faster, and More…”

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Reading List
Book Review
August 25, 2019

“A book I will remember for the edict that to completely own a category, you need to create it. Salesforce owns cloud CRM because it created cloud CRM. It is the ‘category king.’ And once you create a…”