Impossible to Ignore: Creating Memorable Content to Influence Decisions
If you want to know all the secrets that advertisers or marketers (or campaign managers) use to make you remember stuff, this is your book. It’s dense, and should probably be read in a group, put to use, and consulted multiple times. There’s just a lot here. But this is the “secret sauce” that advertisers really should know before they start working. In some ways, it’s Marketing 101.
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