Masquerade was an attempt to bring the Love Boat/Fantasy Island format to espionage. It didn’t even last a full season back in 1983.
Rod Taylor, Greg Evigan, and Kirstie Alley were the three constants. Taylor was the head of “Operation Masquerade,” which was a program to use civilians in spy operations, ostensibly because the Soviets knew all about the “real” spies. Evigan and Alley played his lieutenants.
Then, in each episode, there were a crew of guest stars recruited for that episode only (you can see the Love Boat angle, right?). For example, the pilot movie has Earnest Borgnine, Cybil Shepard, Richard Roundtree, Rue McClanahan, and others. Each of them bring their own little subplots and conflicts, as well as some special skill that was critical to that week’s antics.
The plot of the pilot was a far-fetched plan to discredit a Soviet spy stationed in Paris so that he wouldn’t be selected as the new head of the KGB. The entire thing was absurd and more played for laughs than drama. (For example, at one point, Borgnine’s plumber replaces the water in the Soviet’s shower with gin, to make him appear to be an alcoholic. That’s why they needed a plumber on the team, naturally.)
Someone has posted the entire pilot movie on YouTube. It’s just over an hour, which means it must have been 90-minutes with commercials. The quality is horrible, but you can get the idea.
As a bonus, here’s a 30-second bumper promo for the next episode which shows Walter Gotell (General Gogol from the Bond films) doing his best Soviet accent (he was actually German).
Also, check out the opening credits and theme song. It’s an orgy of espionage cliches.