I’m Not an Idiot
June 24th, 2009
Why ads paint dads as buffoons: This is so true, and I hate it. Men get portrayed as complete idiots in advertising, always.
In commercial after commercial on TV, the image of the modern husband and father is one of the buffoon - trapped in a shed he built without doors, staring blankly at spilled juice, gorging on dog cookies until his ever-capable wife comes to the rescue.
Such ads are a mainstay because they work: They make viewers laugh, and they sell. And, also, critics argue, because such stereotyping remains socially acceptable.
"WASP men are the greatest target in advertising. The reason I say that is they are the only safe target in advertising,"